Wired News: Online Casino Hits PR Jackpot

Wired News: Online Casino Hits PR Jackpot

You may have caught the story a while back about the Virgin Mary grilled cheese sandwich auction. It was bought by Golden Palace online casino for $28,000. You might have also heard about their streakers at sporting events who have goldenpalace.com written on their chests, or the boxers with golden palace temporary tatoos on their backs. Or, maybe you heard about them buying the naming rights to a new species of monkey. Individually it all seems odd, but together, these have all led to a huge amount of publicity stretching their advertising budget by millions. It has also garnered publicity for an online casino that would not otherwise legally be able to advertise. What do they do with these oddities that they collect? Whenever possible they use them to generate more funds for charity by putting them on display and other innovative gimmicks.